xRepby xRepAI

The xRep brand

One idea runs through all of it: presence. xRep puts a rep who is actually there on your site, so the mark carries a live-dot, the accent only ever marks what is live, and even the loader reads as someone coming online.

Logo

The X with a live-dot on its upper arm. The dot is the only place the accent appears, so the eye lands on 'live'.

xRep

Brand

On light surfaces

xRep

Mono

Print, single-colour

xRep

Inverse

On dark grounds

Mark only

Never below 20px

xRep

Wordmark

Where the mark already appears

xRepby xRepAI

With attribution

Footers, decks

Colour

Indigo carries the brand. Cyan is an accent, not a colour - if more than one thing on screen is cyan, something is wrong.

Indigo

#4F46E5

Primary. Buttons, links, the logo mark.

Indigo Light

#6366F1

Hover and raised states.

Cyan

#22D3EE

Accent. The live-dot, active signals. Use sparingly.

Blue

#2563EB

Marketing primary on the product site.

Ink

#08090D

Text and dark grounds.

Slate

#64748B

Secondary text, captions.

Paper

#FFFFFF

Light ground.

Typography

Geist for the product site, Inter for the app, Geist Mono for anything numeric.

Your AI SDR, live on every page.

Geist

Display - marketing headlines

xRep AI greets every visitor, qualifies them, and books the meeting.

Inter

Body - app UI and prose

1.75s median · 24/7 · pk_8b4b5312

Geist Mono

Mono - metrics, IDs, data

Loading

Loading is presence, not delay: an accent arc sweeps the mark while the live-dot breathes. Motion is CSS-driven, so it disables itself under prefers-reduced-motion.

Saving

Spinner

Buttons, rows

Loader

Panels, cards

Waking xRep AI up

With caption

Route-level

Assets

Every asset lives at a real URL. Link them directly - do not re-draw the mark.

Asset	URL	Use
Mark (SVG)	/brand/xrep-mark.svg	Square. Avatar, app icon, favicon source.
Logo lockup (SVG)	/brand/xrep-logo.svg	Mark + wordmark + attribution.
Logo mono (SVG)	/brand/xrep-logo-mono.svg	Single colour. Inherits currentColor.
Favicon (SVG)	/icon.svg	Browser tab icon.
Social card (PNG)	/opengraph-image	1200x630, generated. Used by OG + Twitter.

Absolute URLs resolve against https://xrepai.com (set in lib/brand.ts).